South Africa’s small business sector is a powerhouse — employing millions, driving innovation, and supporting local communities. But in 2025, the reality is clear: without the right technology, even the most talented entrepreneurs can be left behind.
As markets go increasingly digital, having the right devices isn’t a “nice-to-have” anymore — it’s a necessity. Online payments, cloud-based collaboration, video conferencing, inventory management, and digital marketing all require reliable tech. Yet, for many small and medium enterprises (SMEs), the cost of brand-new devices remains out of reach.
That’s where refurbished technology steps in to change the game.
The Cost Barrier for Small Businesses
For a new business or a growing SME, investing in equipment is one of the biggest upfront expenses. A new flagship laptop can easily cost over R25,000, and high-end smartphones are now pushing past R30,000. When you multiply that by a team of five or ten employees, the numbers become daunting.
Many businesses either delay upgrades or settle for outdated tech, which slows productivity and limits competitiveness.
Refurbished Tech: High Performance Without the High Price
Refurbished devices aren’t “second best” — not when sourced from reputable providers like Refreshed Like New. Every device we sell is:
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Fully tested and certified to perform like new.
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Backed by a warranty for peace of mind.
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Loaded with potential to deliver the same functionality as brand-new models at a fraction of the price.
This means small businesses can equip their teams with premium devices without straining cash flow.
Enabling Agility and Growth
In a fast-changing digital economy, agility is everything. SMEs often need to scale operations quickly, add new employees, or upgrade tech in response to market opportunities. Refurbished tech allows them to:
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Upgrade more frequently without crippling budgets.
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Invest savings into marketing, talent, or infrastructure.
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Stay ahead with the latest features at lower costs.
A marketing agency in Cape Town, for example, can fully equip their creative team with top-tier MacBooks and iPhones — all refurbished — at less than half the cost of buying new. The savings can then be invested in ad campaigns or client acquisition.
Sustainability Meets Profitability
Today’s consumers increasingly prefer working with brands that care about the planet. By choosing refurbished devices, SMEs aren’t just saving money — they’re reducing their carbon footprint. Each refurbished device extends the life of existing materials, preventing e-waste and conserving the resources used to manufacture new tech.
The Bottom Line
South African small businesses face enough challenges — technology shouldn’t be one of them. With refurbished devices from Refreshed Like New, SMEs can stay competitive, work smarter, and grow faster while keeping costs under control and contributing to a more sustainable future.
